YouTube and Video Marketing: An Hour a Day, 2nd Edition

Fully updated with new information, including the latest changes to YouTube!

If you’re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You’ll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.

  • Shows you how to successfully develop, implement, and measure a successful video marketing strategy
  • Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks
  • Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more
  • Covers optimization strategies, distribution techniques, community promotion tactics, and more
  • Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
  • Shows you how to optimize video for YouTube and search engine visibility

Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

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3 thoughts on “YouTube and Video Marketing: An Hour a Day, 2nd Edition”

  1. The Bible Of You Tube Marketing You Tube marketing is a bit complicated. Earning a measurable return on it is not easy, asthere are many issues to consider when utilizing this medium. Having said this, the author of this fine book has an excellent understanding of the history of you tube marketing and he is up to date on the latest developments. I have spoken to Greg and he is bright, straightforward and realistic. I believe he knows all there is to know about this kind of advertising. I am now considering hiring…

  2. Sorry, I read the first 200 pages and got bored reading about how YouTube started and the rest of the back story, so I skimmed the rest and yes, the book is going back.The web changes constantly and authors need to value the readers time and not try to create a literary master piece in a business how to book. I have little time to read junk and this book delivered so much fluff that finding the meat was too big a job. I can’t justify keeping it as I will never go back and try to…

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