Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching

From YouTube’s Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video’s massive impact on our world.

Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black’s “Friday,” or the “Evolution of Dance,” Kevin Allocca’s Videocracy reveals how these beloved videos and famous trends–and many more–came to be and why they mean more than you might think.

YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he’d give them Google. If they wanted to understand us, he’d give them YouTube.

In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online–watching, sharing, commenting on, and remixing the people and clips that captivate us–are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art–a lot more than you’d expect from a bunch of viral clips.

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3 thoughts on “Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching”

  1. A thoughtful, nostalgic and fun look at the media today This book wonderfully combines expert commentary on our media landscape with an exploration of fun viral video clips and the stories of the people behind them. It’s nostalgic, yet personal (which was a nice surprise for a book covering the breadth of online content). It offers many insights on the impact online video is having on areas like music, education, the beauty industry and our popular culture. It’s a fascinating read – suitable for any curious person looking to understand YouTube and a…

  2. This book is both a serious deep look at how YouTube has transformed global popular culture, and an utter delight to read.YouTube has been such an omnipresent force in our culture and society for the past 12 years, that it’s impossible to remember a time before it. YouTube’s invitation to “broadcast yourself” unleashed the creativity of millions of people around the world, who could find like-minded people or appreciative audiences around the world.Kevin Allocca…

  3. One part archeological dig through the cultural strata of YouTube; one part sociological study of how modern culture-feeds-into-media-feeds-into-culture; and one part ultimate YouTube video playlist, this book is a must-read.Allocca does an masterful job weaving stories from the nascent days of video sharing with recent interviews (And some healthy self-deprecation) to answer the question, “what is YouTube?” Spoiler: it’s not JUST a video sharing site. It’s also not JUST a…

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