YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars

Jake Paul, KSI and PewDiePie influence the views, lives and purchases of millions of fans. And their power is growing. Two billion people worldwide watch YouTube.

Yet despite their reach, YouTubers remain a mystery to much of the public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind them?

Wired journalist Chris Stokel-Walker reveals the answers in the first independent in-depth book on YouTube. For three years he has interviewed more than 100 figures connected with the world’s biggest video-sharing website, among them agents, managers and influencers themselves.

He charts YouTube’s rise from showing a single video of a zoo to multi-billion-dollar site that outmuscles Facebook. And he delves into thorny issues about brands, burnout and authenticity. He explains why YouTubers keep stopping traffic in city centers and whether they will eat normal TV.

If you are a journalist, publicist, advertiser, or marketer who needs to know how YouTube works or a parent intrigued by what the kids are watching and why (or just fascinated by the lives of leading creators) you need this book.

Read REVIEWS HERE and see the Special Offer

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Youtubers: How Youtube Shook up TV and Created a New Generation of Stars

Two billion people worldwide watch YouTube. Yet its stars remain a mystery to much of the public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind them?

Wired journalist Chris Stokel-Walker reveals the answers in the first independent in-depth book on YouTube. For three years he has interviewed more than 100 figures connected with the world’s biggest video-sharing website, including leading agents, managers and the YouTubers themselves.

He charts YouTube’s rise from showing a single video of a zoo to multi-billion-dollar site that outmuscles Facebook. And he delves into thorny issues about brands, burnout and authenticity. He explains why YouTubers keep stopping traffic in city centres and whether they will eat normal TV.

If you are a journalist, publicist, advertiser, or marketer who needs to know how YouTube works or a parent intrigued by what the kids are watching and why (or just fascinated by the lives of leading creators) you will be informed and entertained by this book.

Read REVIEWS HERE and see the Special Offer

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YouTube Planning Book for Kids: a notebook for budding YouTubers. (YouTube Planning Books for Kids) (Volume 1)

A #1 AMAZON BESTSELLER!

“Perfect little planning notebook to get the kids writing their own plans before getting immersed in their videos and screentime. And a cute record to keep of all of their ideas!”

>>Perfect accompaniment to a YouTube or Vlogging Guidebook<<

Got a child who loves Vlogging and YouTube and loves making their own videos or wants to start? Help them harness their ideas and filming skills and get planning like a pro with this kid-friendly YouTube planning notebook.

Get them off their screens 24/7 and help them hone their writing, planning, organising, editing, marketing and business skills through a hobby they love – and make better videos because of it!

Includes hints and tips on how to make good videos, how to stay safe when publishing online, and a review section to keep thinking about what you do and how to make it better each time.

10 double-page-spread planning pages to get you started on your YouTube journey.

Don’t miss our new Minecraft Planning Book too! Available on Amazon now

PLEASE NOTE: This is a notebook with tips – with lots of space for your child to plan and write down their own ideas. There is guidance at the start on how to do this, and each planning page is split into sections to help create logical, structured videos with an audience in mind. It is the perfect accompaniment to the many in-depth Vlogging Guidebooks there are available. It’s a little bit about reading and learning, but much more so about thinking, planning, writing, drawing and doing!

Read REVIEWS HERE and see the Special Offer

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