Video is often cited as the most effective marketing content for driving results. It’s proven to significantly increase website traffic, time on site, social engagement, and conversion. But it’s not only a great marketing tool. Videos also play a significant role in closing sales as well as customer training and support. So, we’re all in agreement that video is important. Now what? I constantly hear business leaders say, “We’ve always wanted to do video, but we didn’t know someone we could trust, we didn’t know what we were doing, and we didn’t know how much it should cost.” The goal of this book is to help you answer all these questions—and more!In my consulting practice, I guide clients through a 7-step process to help them answer the following five key questions:What role should video play in meeting our business goals? What types of videos do we need? How do we tell the most compelling story? Who or what should be the subject of our video(s)? What should our video marketing strategy be? In this book, I’m going to walk you through a tried-and-true, 7-step process for planning, producing, and promoting video content online.
Documentary Storytelling has reached filmmakers and filmgoers worldwide with its unique focus on the key ingredient for success in the growing global documentary marketplace: storytelling. This practical guide reveals how today’s top filmmakers bring the tools of narrative cinema to the world of nonfiction film and video without sacrificing the rigor and truthfulness that give documentaries their power. The book offers practical advice for producers, directors, editors, cinematographers, writers and others seeking to make ethical and effective films that merge the strengths of visual and aural media with the power of narrative storytelling.
In this new, updated edition, Emmy Award-winning author Sheila Curran Bernard offers:
- New strategies for analyzing documentary work
- New conversations with filmmakers including Stanley Nelson (The Black Panthers), Kazuhiro Soda (Mental), Orlando von Einsiedel (Virunga), and Cara Mertes (JustFilms)
- Discussions previously held with Susan Kim (Imaginary Witness), Deborah Scranton (The War Tapes), Alex Gibney (Taxi to the Dark Side), and James Marsh (Man on Wire).
- Focal Press
Storytelling for Film and Television is a theory and practice book which offers a definitive introduction to the art of storytelling through writing, directing, and editing. Author Ken Dancyger provides a comprehensive explanation of the tools that underpin successful narrative filmmaking and television production.
The book takes a unique approach by connecting the different phases of the creative process of film and television production. It shows how writing, directing, and editing all contribute to the process of storytelling and function together to advance the narrative goals of a screenplay, to tell the best story. A case study approach provides numerous examples of effectiveness and brings together the core areas of aesthetics and production to make these concepts more accessible. Case studies include classic and modern films, foreign films, limited and series television, with examples including Breaking Bad, Game of Thrones, The Revenant, and Son of Saul.
This is the ideal text for film and television production students at all levels. It is written in a style which makes it accessible to anybody interested in learning more about the storytelling process and is written for a global audience addressing a global industry.
- ISBN13: 9781932907056
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
In Production House Cinema: Starting and Running Your Own Cinematic Storytelling Business, renowned video storyteller Kurt Lancaster offers both students and professionals a practical guide to starting their own video production company and creating cinematic, client-based video content. Utilizing practical know-how along with in-depth analysis and interviews with successful independent production houses like Stillmotion and Zandrak, Lancaster follows the logistics and inspiration of creating production house cinema from the initial client pitch all the way through financing and distribution. The book includes:
- An examination of the cinematic and narrative style and how to create it;
- A discussion of the legal procedures and documents necessary for starting and operating a production house;
- Advice on crafting a portfolio, reel, and website that both demonstrates your unique style and vision and attracts clients;
- A guide to the financial business of running an independent production house, including invoicing, accounting, and taxes―and how much you should charge clients;
- Tips for how to better communicate with clients, and how to develop and shape a client’s story;
- A breakdown of how to select the right gear and equipment for a shoot, on budget;
- Cinematic case studies that offer detailed coverage of several short films made for clients.
Animation is a limitless medium for telling stories. Artists can create worlds, defy gravity, flip from factual to fantasy, and transport audiences to places they never imagined. The challenge is having the discipline to reel it in and be intentional about your storytelling choices. This book shows you how.
In Animated Storytelling, you’ll learn how to create memorable stories using animation and motion graphics by following 10 simple guidelines that take you through the stages of concept development, pre-production, storyboarding, and design. Award-winning animator Liz Blazer uses clear examples and easy-to-follow exercises to provide you with the instruction, encouragement, and tools you need to get your designs moving.
Whether your goal is to create exciting shorts for film festivals, effective messaging for broadcast or online, or simply to gain a deeper understanding of the medium, Animated Storytelling simplifies the process of creating clear and engaging stories for animation and motion graphics so you can get started easily.
In Animated Storytelling, you’ll learn how to:
- Write a creative brief for your project
- Find and communicate your story’s big idea
- Create a tight story using linear and nonlinear story structures
- Use color to clarify and enrich your story
- Define the rules for your animated world, and commit to them
- Ease into the challenging task of animation
- Make the work you want to be hired to do
- Share your work with the world!
Most video and film editors understand that the story is central to their work and that editing choices need to serve the telling of that story in the best way possible. What they may not know, however, are all the valuable techniques to making this craft appear seamless and part of the busy editor’s normal workflow. This book takes an approach to editing that both beginners and intermediate editors will find refreshing. While other books approach the topic of editing by teaching the functions of the editing software, this book explains how you can make smart choices and use those functions to affect the story.
In the book you’ll learn workflow tips, time saving techniques, linear and non-linear theory, cutting techniques, enhancing emotion through music and sound effects, leveling and mastering audio, color correction, and most importantly, the role editing can have on the telling of the story.
Additional techniques are shown through multiple step-by-step videos available on the author’s site as well as clips from a documentary the author created on editing.