Learn how to build a profitable YouTube ad campaign! The 15 Steps teaches you how Daniel Rose built a multi-million dollar YouTube based business, and how you can do it too. You’ll learn how to create great ads, how to manage them in Google Ads, how to build a great YouTube sales website…and much more.
Video is often cited as the most effective marketing content for driving results. It’s proven to significantly increase website traffic, time on site, social engagement, and conversion. But it’s not only a great marketing tool. Videos also play a significant role in closing sales as well as customer training and support. So, we’re all in agreement that video is important. Now what? I constantly hear business leaders say, “We’ve always wanted to do video, but we didn’t know someone we could trust, we didn’t know what we were doing, and we didn’t know how much it should cost.” The goal of this book is to help you answer all these questions—and more!In my consulting practice, I guide clients through a 7-step process to help them answer the following five key questions:What role should video play in meeting our business goals? What types of videos do we need? How do we tell the most compelling story? Who or what should be the subject of our video(s)? What should our video marketing strategy be? In this book, I’m going to walk you through a tried-and-true, 7-step process for planning, producing, and promoting video content online.
“If you’re ready to graduate from the boy-meets-girl league of screenwriting, meet John Truby . . . [his lessons inspire] epiphanies that make you see the contours of your psyche as sharply as your script.”
John Truby is one of the most respected and sought-after story consultants in the film industry, and his students have gone on to pen some of Hollywood’s most successful films, including Sleepless in Seattle, Scream, and Shrek. The Anatomy of Story is his long-awaited first book, and it shares all his secrets for writing a compelling script. Based on the lessons in his award-winning class, Great Screenwriting, The Anatomy of Story draws on a broad range of philosophy and mythology, offering fresh techniques and insightful anecdotes alongside Truby’s own unique approach to building an effective, multifaceted narrative.
- The Anatomy of Story 22 Steps to Becoming a Master Storyteller
Photoshop Elements Tips Tricks and Shortcuts in easy steps reveals hundreds of useful tips, tweaks and secrets to make using Photoshop Elements 14 more efficient, and more fun! Covers versions for both PC and Mac users.
- Photoshop Elements 14 Tips Tricks Shortcuts in Easy Steps
After years of talking about doing a book like this, and finally growing sick and tired of all the bad advice out there, we’ve finally pooled our years of knowledge to pass it on to aspiring video makers like you. We even tapped a few of our expert video creator and marketing friends like Scott Monty, Ann Handley, Steve Garfield, Mitch Joel, Casey Neistat and Lynnette Young for the kind of valuable pro tips that are only gleaned from decades of experience in the trenches. We have been in your shoes. It’s because someone laid out a breadcrumb trail for us to follow down our own paths for success that we feel inspired to break down the process of making videos into a simple blueprint you can follow to plan, shoot, edit, upload and market your video like a pro.
Animation is a limitless medium for telling stories. Artists can create worlds, defy gravity, flip from factual to fantasy, and transport audiences to places they never imagined. The challenge is having the discipline to reel it in and be intentional about your storytelling choices. This book shows you how.
In Animated Storytelling, you’ll learn how to create memorable stories using animation and motion graphics by following 10 simple guidelines that take you through the stages of concept development, pre-production, storyboarding, and design. Award-winning animator Liz Blazer uses clear examples and easy-to-follow exercises to provide you with the instruction, encouragement, and tools you need to get your designs moving.
Whether your goal is to create exciting shorts for film festivals, effective messaging for broadcast or online, or simply to gain a deeper understanding of the medium, Animated Storytelling simplifies the process of creating clear and engaging stories for animation and motion graphics so you can get started easily.
In Animated Storytelling, you’ll learn how to:
- Write a creative brief for your project
- Find and communicate your story’s big idea
- Create a tight story using linear and nonlinear story structures
- Use color to clarify and enrich your story
- Define the rules for your animated world, and commit to them
- Ease into the challenging task of animation
- Make the work you want to be hired to do
- Share your work with the world!