Go beyond what buttons to push on your computer and what trendy effects to use in your videos. Transform your editing with skills that you can apply to any project, no matter what software program you use. Whether you run a video production studio or you’re an independent freelancer, a YouTuber or in-house content creator, this short, easy-to-read and easy-to-apply book will give you the tools you need to assemble your videos quickly and powerfully. Apply these skills whether you’re editing videos for web, social media, corporate businesses or non-profits. Discover why an edit point works or doesn’t, what kinds of edits to use, when to cut your footage to the best advantage, where to use effects and transitions, and how to weave everything together into a compelling story for your audience. Learn how to cut and make videos that keep your viewers engaged and watching until the very last frame.
Tell more effective visual stories by learning the “grammar” of cinematic language with this elegant, accessible reference. Discover what you absolutely need to know to cut your own film or video, shot by shot. Whether you’re a whiz with Avid or just discovered iMovie, the third edition of Grammar of the Edit gives you the answers to those all-important questions: WHEN to cut and WHY. Designed as an easy-to-use guide, the book presents each topic succinctly with clear photographs and diagrams illustrating the key concepts, and is a staple of any serious editor’s or filmmaker’s library.
The companion website, www.focalpress.com/cw/bowen, offers further instruction with video examples of different editing choices, types of shot transitions, photographs to further illustrate concepts, and exercises to practice your editing craft.
New to this edition:
• Expanded discussions of the building blocks of editing
• Fresh illustrations and visual examples
• Updated appendices with helpful resources
• Exercises and projects to help you practice your skills
• End-of-chapter quizzes to test your grasp of key concepts
A simple and clear overview of the principles of editing, Grammar of the Edit, Third Edition will help you to think and “feel” like an editor. Together with its companion volume, Grammar of the Shot, these books are exactly what the beginning filmmaker needs to start producing professional quality material today!
If you notice you are uncomfortable or are not satisfied with some video editing functions in the standard GoPro camera software, then you are on your way to the development of other programs outlined in this book. The features work in two widely used video editors and there are screenshots for a better understanding of the way various functions work. Also considered one of the most interesting features time-lapsing camera. These two video editing software are the top editing tools out there in the market and the basics that this book covers will definitely make it really easy for you to edit or polish your GoPro videos on your own without having to spend some real cash on editing professionals. The book is useful to any novice users of GoPro cameras, especially for travelers.
Imagine pushing a magic button in your video editing software labeled
“BETTER.” Any project you edit turns out exactly how you planned, every single time. Your audience is absolutely spellbound, wiping tears from their eyes, laughing out loud, or sitting in stunned silence as they see the world in a different way for the first time.
Bad news: that button doesn’t exist. Good news:
EDIT BETTER shows you how to get there anyway.
EDIT BETTER was written for video editors who consider themselves advanced hobbyists or growth-minded professionals, artists who know that the tools of editing matter far less than the knowledge of how to use those tools powerfully. This book does not illuminate the workings of Avid, Final Cut, or Premiere, and is not a meditation on film editing. What it is: a provocative, wide-ranging collection of strategies and tactics for the creative application of TV and video editing, no matter your editing tools.
Author Jeff Bartsch lays out both big picture strategies and practical, boots-on-the-ground tactics for powerful communication. Going far beyond mere button pushing, Jeff good-naturedly blends communication theory, marketing, behavioral psychology, neuroscience, and nuts-and-bolts details of editing application from years of experience in Hollywood, the storytelling capital of the world.