In Production House Cinema: Starting and Running Your Own Cinematic Storytelling Business, renowned video storyteller Kurt Lancaster offers both students and professionals a practical guide to starting their own video production company and creating cinematic, client-based video content. Utilizing practical know-how along with in-depth analysis and interviews with successful independent production houses like Stillmotion and Zandrak, Lancaster follows the logistics and inspiration of creating production house cinema from the initial client pitch all the way through financing and distribution. The book includes:
- An examination of the cinematic and narrative style and how to create it;
- A discussion of the legal procedures and documents necessary for starting and operating a production house;
- Advice on crafting a portfolio, reel, and website that both demonstrates your unique style and vision and attracts clients;
- A guide to the financial business of running an independent production house, including invoicing, accounting, and taxes―and how much you should charge clients;
- Tips for how to better communicate with clients, and how to develop and shape a client’s story;
- A breakdown of how to select the right gear and equipment for a shoot, on budget;
- Cinematic case studies that offer detailed coverage of several short films made for clients.
Most video and film editors understand that the story is central to their work and that editing choices need to serve the telling of that story in the best way possible. What they may not know, however, are all the valuable techniques to making this craft appear seamless and part of the busy editor’s normal workflow. This book takes an approach to editing that both beginners and intermediate editors will find refreshing. While other books approach the topic of editing by teaching the functions of the editing software, this book explains how you can make smart choices and use those functions to affect the story.
In the book you’ll learn workflow tips, time saving techniques, linear and non-linear theory, cutting techniques, enhancing emotion through music and sound effects, leveling and mastering audio, color correction, and most importantly, the role editing can have on the telling of the story.
Additional techniques are shown through multiple step-by-step videos available on the author’s site as well as clips from a documentary the author created on editing.
The colorist is responsible for the critical final stage of refinement of the film and broadcast image. Using all of the controls modern color correction software provides, colorists refine the mood, create style, add polish to scenes, and breathe life into the visuals. The craft of color correction can take considerable trial and error to learn, while the art of color grading takes years to perfect. Alexis Van Hurkman draws on his wealth of industry experience to provide a thoroughly updated edition of what has become the standard guide to color correction. Using a friendly, clear teaching style and a slew of real-world examples and anecdotes, Alexis demonstrates how to achieve professional results for any project, using any number of dedicated grading applications, or even an editing program’s built-in color correction tools.
From the most basic methods for evaluating and correcting an overall image to the most advanced targeted corrections and creative stylizations, Color Correction Handbook, Second Edition, is your one-stop guide. Among many valuable concepts and techniques, you’ll learn to:
• Set up a professional color correction environment using the latest technologies and adhere to the most up-to-date standards
• Work with log-encoded media and LUTs
• Analyze shots quickly and correct errors of color and exposure
• Create idealized adjustments for key features such as skin tone, skies, and product shots
• Develop strategies for balancing clips in a scene to match one another for continuity, and grading greenscreen clips destined for visual effects
• Master a variety of stylistic techniques used to set a scene’s mood
• Apply principles of color and contrast to add depth and visual interest
• Browse valuable research about memory colors, audience preferences, and critical corrections for achieving appealing skin tones and controlled environments
• Follow along with the downloadable files that accompany this book, including HD footage, cross-platform exercises, and project files.
- Used Book in Good Condition