Ever wondered how ads work? Have you always wanted to reach new customers and grow your business but haven’t figured out how to go about it?
Well, you have come to the right place!
This book is a complete beginners guide to fully grasping the ways of utilising Pay Per Click advertising to have a wider customer reach and expand your business.
It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.
The book provides insight on special and relevant ad practises on social media such as retargeting on Facebook and strategic niche based advertising on platforms such as LinkedIn, YouTube, and Instagram.
It goes on even further to elaborate on the various principles that govern how search engine optimisation works, the ways to effective SEO development and how to develop and create content with these laid down principles.
So what are you to expect?
- Set up: the ways to set up your adwords budget based on your targets and objectives.
- Development: how to write very effective ads that are bound to lead to productive conversions.
- Selection: how to choose the right keywords to fit your campaign based on your ad and how to make them work for you.
Further into the book, there’s information on how to go about optimising your existing campaigns using real-time data to avoid waste of resources and to assure customer conversions.
Also, campaigns are of various forms and types with a lot of advantages and disadvantages as well as their individual strengths and weaknesses.
The book provides understanding on the ways to run different campaign types such as video and shopping display, just to mention a few.
Place an order right away!